Hi. Welcome to jeffpurser.com!

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Looking for something to read? Find links to my latest blog entries on the left and my professional profile below. For regular updates, follow my Twitter feed — @jeffpurser.

ABOUT ME

I have an entrepreneurial bent. That is to say that I enjoy examining opportunities to find strategic solutions, and I possess a keen ability to research, create, and execute campaigns to both launch new businesses and reinvigorate global brands. I am also an accomplished project manager and team leader.

Upon completing college I partnered with a designer to start a residential construction firm. In my role, I designed and implemented a successful marketing strategy, which generated significant brand awareness and PR buzz. I also managed the construction of a 10-lot subdivision and four custom homes, including a timber-framed stone and thatch cottage.

As a business school student, I spent a year working full-time at Dunkin’ Brands where I investigated strategies to exploit opportunities within the competitive space. My recommendations to blunt McDonald’s launch of lattes, cappuccinos, and mochas were implemented after my findings from field-based research convinced executives to prioritize a response.

I have consulted with a number of companies and nonprofits including Mars, Reebok, and Habitat for Humanity. I have a real passion to find sustainable solutions to eliminate extreme poverty. I currently volunteer as a neighborhood organizer for Fair Trade Boston and live near Central Square in Cambridge, Massachusetts.

PROFESSIONAL EXPERIENCE

Dunkin’ Brands, Canton, MA | 2007 – 2009
strategic planning analyst
• Led cross-functional research team to expose competitor’s strategies, promotions, and marketing budgets; participated in field data collection; used elasticity model and tracking data to determine pricing strategies
• Recommended a promotions strategy, used to speedily blunt McDonald’s rollout of lattes, mochas, and cappuccinos
• Analyzed the consumer, competitive, and economic landscape to recommend entry strategy for multiple domestic and international markets for both Dunkin’ Donuts and Baskin-Robbins
• Executed the launch of a company-wide communication system to instantly inform decision-makers of changes within the competitive environment; regularly responded to RFIs from top executives

Channel Wolves, Boston, MA | 2006 – 2007
channel marketing specialist
• Generated new sales for international partners by leveraging and developing channel relationships
• Managed the creation of a third-party marketing vehicle for Avid Technology, selling space to top tech firms and hundreds of small domestic and international product development partners
• Recommended options for scalable business growth, leading to the launch of a sister company
• Implemented online collaboration tools that dramatically increased communication and productivity

Listen Up! Contact Solutions, Westbrook, ME | 2005 – 2006
inbound sales representative
• Specialized in conversion of soft offers from direct response radio, print, and TV advertising
• Consistently ranked as a top sales performer (top 10 percent)

Windemere Homes, Saco, ME | 2001 – 2005
partner
• Managed construction of four custom homes, a ten-home subdivision, and a storybook cottage complete with hand-chiseled timber frame, stone facing, and reed-thatched roof
• Drafted and executed a marketing plan for the startup – including all print advertising and press releases – resulting in broad regional exposure
• Analyzed consumer, competitive, and industry research to target and characterize specific markets, size potential market opportunity, and determine product attributes
• Created effective goals and strategies for multi-million dollar projects by managing tradeoffs associated with cost, pricing, features, margin analysis, forecasting, and brand positioning
• Established relationships with key real estate agents and facilitated sales with regular open houses

CONSULTING PROJECTS

Autonomie Project, Boston, MA | 2009
promotions strategist
Increased brand awareness by connecting innovative street promotion with Facebook and Twitter

MARS, West Chester, PA | 2008
marketing strategist
Conceived a new sales strategy to increase Flavia’s market share and profitability

Reebok, Canton, MA | 2008
team leader
Recommended a digital marketing strategy for the Kids Footwear product group

COMMUNITY AND NONPROFIT

Fair Trade Boston, Boston, MA | 2009
community organizer
Developing awareness of Fair Trade Certified™ products and solutions to eradicate global poverty

InnerCity Entrepreneurs, Cambridge, MA | 2009
project manager – Taproot Foundation
Developed new brand strategy, name, and visual identity to better represent current programs and potential scale. New name to be announced February 23.

South Shore Habitat for Humanity, Braintree, MA | 2008
team leader
Investigated demand and target market for a ReStore building supply outlet, projected to generate $300k in annual revenue

EDUCATION

Geneva College, Beaver Falls, PA | 2001
Bachelors of Science in Business Administration, marketing concentration and broadcast minor
• Associate producer at Rocky Mountain Television (KRMT)
• Promotions intern at EMI Records (ForeFront)
• Alternative Spring Break – Campus for Human Development in Nashville, TN
• Newspaper writer, student activities manager, WGEV Radio program director